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Blogging: Don’t Believe Everything You Read

by Sasha Stone on September 9, 2010

I will be writing a bit more about Mexico, as I wait for all of the trauma to settle in.  There was beauty too.  A whole lot of beauty.  But I’m mainly writing because one of my daily reads, The Pioneer Woman, is putting forth a bit of an illusion for her devoted readership.  I’m talking about her useful post, Ten Important Things I’ve Learned About Blogging.

There is only one thing she writes that really hits it on the head — when she writes:

5. Allow your boundaries to set themselves naturally.
Don’t feel like you have to sit down and set rules about what you will and will not blog about from day one. Just blog, and see what feels comfortable for you.

I did that.

I’ve found, over time, that I tend to blog about the same things I’d talk to my sister about.

I’ve also found, over time, that I tend not to blog about things I wouldn’t talk to my sister about.

For example, I don’t blog about hanky panky.

I also don’t talk to my sister about hanky panky. If I did, she’d cover her ears and say, “Okay, gross.”

And you probably would, too.

What she doesn’t say here is that her blog is designed for a specific type of pleasure for her readers.  Her boundaries are very much set by what her readers want to see from her.  She knows what they don’t want to see because she has to listen to her readers complain in the comments section.  I don’t think her sister has very much to do with it.  Sorry to say, but if this is the kind of thing she talks about to her sister they have a very shallow relationship.  Not to say there is anything wrong with shallow.  If you can’t talk at all to someone you usually just put your best face forward and kind of fake it.  And The Pioneer Woman definitely fakes it.  But she does it very well.  She does it so well that her blog is a must-read every morning.  No one would tune in if it was just one complaint after another.  No one wants to hear about how much her server costs or how long it takes her to edit and upload images.  Or how frustrating it can be to always be taking photos while everyone else lives their lives.

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Why I Like Code

by Sasha Stone on August 26, 2010

Ten years ago I taught myself to read and write html. All of these years later I’m fumbling my way through CSS, PHP and MYSQL. I’m learning as if I were plunked into a foreign country and made to learn their language by simply jumping in and struggling through misinterpretations and frustration.

I am not someone who thinks in any logical way about anything. I am completely lacking in common sense, and all of my educational background — to the tune of a student loan that is upwards of $100 grand — is in the arts. Therefore it seems kind of contradictory that I would love code.

But I do. Somehow.

It is the same impulse that had me taking apart an iPod once and putting in my own toilet. It is my favorite refrain from the forgotten David Mamet/Alec Baldwin/Tony Hopkins movie The Edge, “what one man can do another can do.”

Strength is one thing. If I CAN’T do it, I mostly won’t attempt it. But if it’s possible? If it’s just a matter of figuring it out? I feel that I am up to the challenge most of the time. Even if it means delivering a finished product that is half-assed.

WordPress and php are entirely fascinating. All code is fascinating to me but PHP is my new favorite thing. One thing I love about it is the magic you can create with it. It is remarkable that one little comma or semi-colon can throw the whole thing off, but if you get the code just right? And stuff actually works? Amazing.

WordPress has a wealth of resources for those of us who want to dive right in and get our hands dirty with code. The thing is, it is totally logical and follows a set of rules. It won’t confuse you once you understand the basics.
The Codex at WordPress will give you almost every little piece of info you need to hack your current WordPress theme. And if it isn’t easy to understand in Codex — because sometimes it isn’t; sometimes they leave off the simple stuff you need to know, like how to wrap a php command. They just give you the command and you have to figure out how to wrap it and where to put it. Nonetheless, it is fabulous.

If the Codex doesn’t have it, chances are another blogger does have it. So do a google search and then poke at it. Just make sure you always have the old code to return to once you fuck up the new one you’re playing around with.

There is nothing more satisfying, I’ll have you know, than figuring something out and having it work. I am still confused by CSS. CSS freaks me out on any number of levels, but it is one of my last challenges. I prefer the code that makes things work.

So, if you find yourself completely confused by how WordPress works, do yourself a favor and start diving in, hacking your theme, and figuring out how it all fits together. It will be a grand learning experience.

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Shame on You, Google

by Sasha Stone August 12, 2010 Google Sucks
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How disgusted I was to find out the news that Google has gone to the dark side.  Maybe it was already there.  Maybe the power became too delicious to refuse.  Maybe they have convinced themselves that this will be good for “the internet.”  They have disappointed me, a loyal user, beyond belief.  I am grateful for their email, google voice, adsense, youtube, ad manager and all.  But I am ill to discover that they are ready to take the power they so easily took from us, the unsuspecting public. Just remember, ass, grass or ass – nobody rides for free.  And now google, after luring in billions of users, is turning around and fucking us by making an upcoming proposal with Verizon to start controlling how content is dispersed to users.

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One Really Important Thing I Learned Today

by Sasha Stone August 5, 2010 How to Blog
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In all of the years I’ve been online, I’m still surprised to find that every single day I find a new voice, a new vision, a new person who is handing out useful info, advice, or just plain beauty.  Today’s cool person is Derek Sivers.  I found him via Lifehacker (a great site) and immediately, I’ve already learned several important concepts.  Some of them confirm what I suspected but weren’t yet a certainty (I HAVE MY CERTAINTY!). Sivers gave up his investment in CDBaby and put it towards charity, musical education specifically.  That is “his story,” but his blog is full of great advice that he gives away for free. It’s a streamlined, non-cluttered site with the important stuff to know up front. What drew me there was his post on how not to thwart your own development by assuming you are smarter than everyone else and that you already [...]

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Wake-Up Moms and Dads – Know what Your Tween is Doing Online

by Sasha Stone July 20, 2010 AHOLES AND ELBOWS
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I don’t even know what to say about this poor mom.  But I suggest she get herself a computer and learn how to use google and Youtube. You have, no doubt, heard about the latest YouTube sensation of poor little kerligirl, aka Jessi Slaughter aka Jessica Leonhardt.  The last one is her real name.  Her videos are completely sad and bizarre.  But it goes along with what I’ve been wanting to impart onto parents for, like, ever. A little bit of history: I’ve been online for almost fifteen years, I’m embarrassed to say.  I found this world after a kind of painful breakup and I never came out of it.  I live a regular life, too.  But in the first few years, I didn’t.  I was completely submerged in the online community, the global world of cybergeeks, as they were known then.  This is even before there was a World [...]

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Bloggers Never Stop Working

by Sasha Stone April 26, 2010 How to Blog

That’s the thing about blogging that occurred to me last night, as we stumbled out of California Adventure — the souls of our feet aching, our psyches bled out, our wallets drained – my thoughts were on the Oscars.  Or they were on this other site I’m trying to get launched, or they were on a part of a site that I know needs a lot of work but if it works it will be great.  My thoughts on it never end.  That either makes me driven or it makes me a maniac.  This is one key aspect about blogging that is different from being a journalist. Journalists don’t have to build things from scratch.  They are always getting credit — mostly from so-called PR guys – but really, most people who bag on blogger and praise journalists give the credit for doing the actual reporting.  That means they make [...]

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So You Wanna Be a Blogger — Everybody is Going to Hate You

by Sasha Stone April 24, 2010 AHOLES AND ELBOWS
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Ugh. This has not been a great week. If you want to blog, know this: the more successful you become, the more people are going to hate you. I am unfortunately an Oscar blogger, an invented genre, an invented profession and one no one respects. It is like uttering a dirty word in a crowded room of nuns when someone asks you what you do. I usually just say “I run a movie site,” or “I run an awards site.” It almost always requires further explanation. The great thing about the internet is that people don’t often rely upon one site or one voice. They can hop around from site to site getting their daily fix. There is competition, always. And there is usually a winner. Everyone else scrambles to either top the winner or eke out a little piece of the pie on their own. I’ll let you in [...]

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So You Wanna Be a Blogger Part 2

by Sasha Stone April 17, 2010 How to Blog

After a very long, tiring and ultimately drab Part 1, I think I can streamline things for you in Part 2. But let’s refresh our memory. 1. Think of a site name.  Register it with a registrar site, not the hosting site which offers free domain registration – you will be stuck with them for a long time unless you go to the hassle of transferring.  I use godaddy.com for all of my site registrations. 2.  They will send you a confirmation.  Then you must get hosting.  Find a decent host that you like – pay around $20 per month, not less, not more.  You can pay less if you want, but don’t pay more until you need to later on. 3. Once you get the hosting, they will send you instructions.  In those instructions will be their DNS pointers.  You need to know these in order to point your [...]

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So You Wanna be Blogger – Part One

by Sasha Stone March 31, 2010 WEBDOM

I have decided to start a series of posts giving away valuable information on how anyone can start a blog. I’m someone who thinks everyone should blog. I don’t think the world needs more blogs but I think, given the ease with which anyone can start a website, it’s an opportunity everyone should try at least once. People always write me and ask how to get a blog started. I’ve been giving people the same bits of advice over the years and since I’m kind of not into retyping it again and again, I thought putting it here would be the best way to refer people back to this without having to give them step-by-step instructions.

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Traffic and Twitter – Ways to Integrate Into Site

by Sasha Stone February 3, 2010 Featured

I’ve noticed that many of the writers I admire are developing quite a nice healthy flow of information on Twitter. As such, I don’t feel the need to check out their websites. I wonder if this is a really bad thing or if I’m just one of the rare exceptions. They do post links but with no information, and so many other tweets from other people, who is going to take the time to click on them? I am no SEO expert, which is why you don’t see well placed google ads here. Perhaps it’s time to slap a few up. With my stead flow of 10 readers a day I really should start cashing in. So this post about Twitter is just going to be general comments and observations. Twitter is the best PR tool ever invented. It is the best way to sell yourself in clever little bits [...]

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